Job Description

Company: Canonical
Location: Home-Based – EMEA
Work Type: Full-Time | Fully Remote
Department: Communications & Marketing
Reports To: Director of Communications
Requisition ID: 1078

Lead Global Content Strategy for One of Open Source’s Most Influential Companies

Canonical is hiring a Content Marketing Lead to drive global content strategy, SEO performance, AI search visibility, and brand storytelling across its open-source technology ecosystem.

This is a fully remote leadership opportunity for an experienced content strategist passionate about technology, AI-driven marketing, search optimization, and narrative excellence. You will lead a team of writers and strategists while building scalable content systems that strengthen Canonical’s authority in cloud computing, AI, IoT, engineering innovation, and enterprise open-source solutions.

Canonical is the company behind Ubuntu, one of the world’s leading open-source platforms powering cloud infrastructure, artificial intelligence workloads, developer environments, and enterprise systems globally.

About Canonical

Canonical is a global technology company and pioneer in distributed remote work. With more than 1,200 employees across 75+ countries, Canonical delivers enterprise-grade open-source solutions used by leading public cloud providers, semiconductor companies, governments, and global enterprises.

Canonical’s technologies power:

• Artificial Intelligence platforms
• Cloud infrastructure
• Data science environments
• Internet of Things (IoT) systems
• Enterprise Linux deployments
• Developer tooling and automation

The company is founder-led, profitable, and continuously growing within the global open-source ecosystem.

Role Overview

The Content Marketing Lead will own and optimize Canonical’s global content operations, ensuring all content supports:

• SEO and organic search growth
• AI engine discoverability (AEO/GEO/LLM optimization)
• Brand authority
• Product positioning
• Demand generation initiatives
• Cross-channel marketing campaigns

You will manage editorial processes, content calendars, performance analytics, and strategic messaging while mentoring a high-performing team of content professionals.

This role is ideal for someone who combines strategic thinking, technical marketing expertise, operational discipline, and storytelling excellence.

Key Responsibilities

Content Strategy & Leadership

• Develop and execute a global content marketing strategy aligned with business goals, brand positioning, and organic growth objectives.
• Lead and mentor a team of content writers, strategists, and contributors.
• Build scalable editorial systems and improve content production efficiency.

SEO, GEO & AI Search Optimization

• Optimize content for:
  • Search Engine Optimization (SEO)
  • Generative Engine Optimization (GEO)
  • Answer Engine Optimization (AEO)
  • AI search systems and LLM discoverability
• Collaborate with web and growth engineering teams to improve search performance and AI visibility.
• Implement SEO-driven editorial calendars and content frameworks.

Editorial & Content Operations

• Own the end-to-end content calendar and publishing workflows.
• Ensure consistency in tone, quality, accuracy, and brand alignment.
• Supervise quarterly planning sessions and campaign alignment across departments.

Analytics & Performance Measurement

• Monitor KPIs and content performance metrics.
• Use analytics platforms and reporting tools to identify growth opportunities.
• Apply data-driven insights to improve engagement, rankings, conversions, and brand authority.

Cross-Functional Collaboration

• Work closely with:
  • Product marketing teams
  • Growth teams
  • Brand teams
  • Product managers
  • Engineering stakeholders
• Align messaging across integrated marketing campaigns and product launches.

Required Qualifications

Essential Skills & Experience

• Minimum 5 years of experience in content marketing, editorial strategy, communications, or related roles.
• At least 2 years of experience managing teams or leading content operations.
• Proven experience creating authoritative, high-performing written content.
• Strong understanding of:
  • SEO
  • GEO
  • AI content discoverability
  • Search intent optimization
  • Content strategy frameworks
• Experience using SEO and analytics tools to drive content performance.
• Strong project management and organizational abilities.
• Excellent written and verbal communication skills.
• Bachelor’s degree in:
  • Marketing
  • Communications
  • Journalism
  • Or a related discipline

Preferred Attributes

• Passion for technology, AI, and open-source software.
• Ability to solve problems independently and execute projects end-to-end.
• Strong attention to detail while remaining adaptable in fast-moving environments.
• Interest in automation, experimentation, and operational improvement.

Why Join Canonical?

Fully Remote Since 2004

Canonical has been a remote-first company for over two decades, enabling global collaboration across continents.

Professional Development

Receive a personal learning and development budget of USD 2,000 annually to support continuous growth.

Competitive Compensation

Canonical offers globally competitive compensation with annual reviews and performance-based rewards.

Global Collaboration

Travel opportunities to international company “sprints” where teams meet to align on strategy and innovation.

Additional Benefits

• Annual holiday leave
• Recognition and reward programs
• Employee Assistance Programme
• Parental leave
• Flexible remote work culture

What Success Looks Like

Successful candidates will:

• Improve Canonical’s organic traffic and AI visibility
• Strengthen brand authority across technical industries
• Build scalable, high-quality content systems
• Lead a high-performing global content team
• Deliver measurable growth through strategic storytelling and search optimization

Equal Opportunity Employer

Canonical is proud to be an equal opportunity employer committed to building an inclusive workplace free from discrimination. Diversity of perspectives, experiences, and backgrounds strengthens both its teams and products.

All qualified applicants will receive fair consideration regardless of identity or background.

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